The Challenge

Our Community Bikes needed to raise $75,000 through their winter fundraising campaign. While their newsletter had been effective in the past, they recognized an opportunity to deepen donor engagement through a more emotionally resonant medium. They wanted to connect supporters directly with the staff and volunteers on the front lines to showcase the real, human impact of their programs.

The Strategy

We developed a video-centered narrative strategy that would bring supporters face-to-face with the people behind Our Community Bikes' mission. By spotlighting personal accounts from staff, volunteers, and community members, we could leverage video's unique power to create emotional connection and drive donor engagement in ways that traditional newsletter formats cannot achieve.

The Creative Execution

[Concept/Approach] [An intimate documentary spotlighting the real people and programs behind Our Community Bikes' mission.]

[Production Details]

• Visual Approach: Authentic, documentary aesthetic using predominantly natural lighting to create intimacy and trust. Shot on location at Oppenheimer Park and the OCB shop.

• Storytelling: Interview-driven narrative interwoven with observational B-roll of programs in action. Subject voiceovers guided viewers through an emotional journey emphasizing hope and community resilience.

The Impact

This campaign is currently in progress. Final fundraising results will be updated upon completion of the winter campaign.

Credits

Role: [Creative Director, Videographer, Strategist & Editor]
Client: [Our Community Bikes]