The Challenge

Candrone needed to raise awareness of their wildfire hotspot detection program and communicate its value to potential clients. The highly technical nature of drone-based wildfire management required clear, compelling storytelling that would resonate with both industry professionals and decision-makers.

The Strategy

We developed an immersive documentary that would showcase Candrone's expertise and technology in action. By filming on location in British Columbia's wildfire zones, we could demonstrate the real-world impact of their detection program while highlighting the skill and dedication of their team. A lean, single-shooter approach allowed us to capture authentic, in-the-field footage while maintaining the flexibility needed in challenging environments.

The Creative Execution

[Concept/Approach] [An immersive documentary-style video showcasing Candrone's detection methods and the skilled team behind the program.]

[Production Details]

• Visual Approach: In-the-field documentary aesthetic with artificial lighting to enhance the sense of being on location. Shot on location in British Columbia.

• Storytelling: Three-act structure weaving interviews with B-roll of detection operations. Subject voiceovers guided the narrative flow.

The Impact

The video generated over 7,000 views and became a cornerstone of Candrone's marketing and sales efforts. It continues to serve as key collateral for educating clients about drone technology in wildfire detection and management, directly contributing to more than $65,000 in associated revenue.

Credits

Role: [Creative Director, Videographer, Strategist & Editor]
Client: [Candrone]